Masha and The Bear: Pizzeria
Licensed mobile game by Animaccord
Developed in collaboration with DEVGAME and fully approved by Animaccord.
PIXIE handled the full-cycle visual production — from tasty food design and UI flows to animations, gameplay screens, and promo assets.

The key focus was on appetizing food visuals, kid-friendly UX, and colorful, engaging art.
GAME
BRAND
What We Delivered
summary
100+ Screens
Gameplay layouts, tutorials, pop-ups, store, and event content.
Cooking, packing, and themed gameplay mechanics.
10 Mini-Games
Full UI Kit
Scalable system with menus, flows, and kid-friendly navigation.
Character loops, reward flows, IAP screens, and App Store / Google Play visuals.
Monetization & Promo
10 Locations
Interactive maps for pizza delivery and bus trips with friends.
From dough and toppings to baked and decorated pizzas.
35+ Pizza Recipes & 40+ Ingredients
🍕 Pizza Recipes & Food Design
We created dozens of unique pizza recipes and a wide range of ingredients. Each dish was crafted to look fun, tasty, and instantly readable for kids. Food design became a signature feature of the project, making gameplay both appetizing and engaging.
👧🐻 Character Selection & UI Flow
We designed character selection and mode flows with a strong focus on clarity and simplicity. Children can easily navigate menus, switch between characters, and follow gameplay steps without confusion. Large elements, playful icons, and intuitive navigation ensured a smooth, age-appropriate UX.
🚍 Delivery Gameplay & Locations
We built the delivery gameplay loop: from boxing up pizzas to driving across town and handing them to friends. Each scene featured bright backgrounds, animations, and expressive character reactions. A highlight of the project was the 10 bus trip locations, adding variety and adventure to the player’s experience.
🎉 Seasonal & Themed Events
To keep the gameplay fresh, we developed themed content — from Halloween specials to New Year events. These festive assets were fully aligned with the brand style while adding seasonal excitement.
🧩 UI System & Pop-ups
PIXIE designed the complete set of UI elements: from tutorials and gameplay pop-ups to monetization windows. We paid special attention to age-appropriate clarity and App Store / Google Play compliance. All assets were optimized for integration and technically polished.
📢 Promo Screens
We created promo compositions for App Store and Google Play listings, as well as visuals for external marketing campaigns. Each asset was part of a consistent visual system, strengthening the game’s brand presence.
PIXIE delivered the end-to-end visual production for Masha and the Bear: Pizzeria: from tasty food art to gameplay animations, delivery mechanics, and promo content. We ensured brand consistency, built a kid-friendly UX, and prepared all assets for seamless store publishing.
[>]
Download Masha and The Bear: Pizzeria on App Store and Google Play